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Dectomax's 2010 campaign

Moorefields Red Angus, with the help of Scott Myers, spent Saturday, 2 January 2010 at Barloworld car dealership on Parramatta Road, Five Dock (Sydney) with a film crew of about 33 people to shoot a TV commercial and print media for Dectomax’s 2010 campaign using our bull, straight from the paddock, JINDELLISTON PARK COWBOY.

Here’s a look at our day:

Preparation work in car dealership
Preparation work in car dealership
Preparation work in car dealership
Discussion with actor where to point and look for TV commercial
The set up for the end-shot of TV commercial
Dectomax – what’s it’s all about
Getting comfortable on a 5ft custom built platform before they took the railings away
No railings – everyone holding breath
All about making his head turn the right way
Making “Cowboy” chew so his mouth moves in the commercial
Up on the platform in front of a green screen
On the plinths for the print media shoot
With the smoke machine on 2<sup>nd</sup> plinth
No problems – “Cowboy” can handle anything at this point
On the 3<sup>rd</sup> plinth – look no leads
More smoke – bring it on